triticale - the wheat / rye guy

Taking Blogs Seriously

Companies have long known that magazine writers are an excellent source of publicity. Car magazines get cars for extended test drives, and performance car magazines get parts and assistance for projects. Photography magazines, and freelance writers who contribute to them, have been getting cameras "on memo" at least since the 1960s that I know of. Travel writers, both individually and thru their trade association, get transportation and accommodations. This is the first time I have read of a blogger getting anything other than a review copy of a book, and I think that it is a watershed event.