triticale - the wheat / rye guy

Well, Yes...

This business is not based in the United States; the reason will be apparent. They still care.

One could quibble about their choice of charity; I prefer organizations which direct donations to the matter at hand, rather than to ongoing operations which include lavish salaries at the top as well as the doing of much good. One might also be concerned about where their heads are at. There can be no question but that their hearts are in the right place.